It is not often that we have a brush with greatness. Someone who has made significant corporate and personal contributions with unparalled measure and success. An individual who personifies character and innovation. As Jim's tenure at Procter & Gamble comes to an end, we are honored to witness his words of inspiration on a local stage one more time.
Most events today make it difficult to determine valued content from a sales pitch. UC's Marketing Summit is intended to inspire greatness. Greatness in the development of marketing strategy. Greatness in the execution of sound marketing strategy.
Recalling the profound effect marketing has in changing the lives of consumers and businesses alike, is not always easy to do. Consumer Insight. Data Analytics. Contextually Relevant Messaging. Great Creative. These are some of the hallmarks of impactful marketing execution.
We are excited to embark on our inaugural Marketing Summit produced by the leadership of the University of Cincinnati's Masters of Science in Marketing Program and thank you for your attendance and contribution.
THREE YEARS AGO Jim Stengel absolutely startled an industry that prides itself on being ahead of the curve. “The traditional marketing model we all grew up with is obsolete”
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